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Sunday, 24 February 2013

7 eleven logo

Happy Chinese New Year to you guys ^_^ Wishes on myself-- countless money flow to me forever. Yeah! >.<

Recently came out with this article:  "the meaning in Burger King logo". Currently still addicted to logo stories. LOL. Today is about 7 eleven logo story. 7 eleven is a convenience shop that operating 24 hours. 7 eleven been founded in year 1927 at United States has its own branches over 16 countries. Wow.

Tell you what, I don't like 7 eleven that located in Malaysia cos goods are much more expensive if compare with others. Furthermore, there are very less choices. Every time selling Maggie or Cintan cup mee. Duhh. *grimace* Damn boring. When you are going to introduce Korean noodles?


HOWEVER
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Thailand

When I stepped into 7 eleven located in Danok, Thailand, I felt stunned. Not because of their quantities but of the choices. Crazy! There were lots products that couldn't found in Malaysia. Let's say for the Sunsilk shampoo range.   



These two shampoos never sold in the Malaysia market. WTF. The prices are way too cheaper than Malaysia. Discovering where are these products been made, in Thailand. Even for the Sunsilk in Malaysia. 


These remind me my old school days. Very cheap, RM1 for each. 


My all time favorite potato chips! 





Taiwan

After had a visit to 7 eleven in Taiwan, seriously, I love it! Many choices available just as 7 eleven in Thailand! The difference is they are selling goods made from Taiwan or Japan or Korea! Mad. Possibly, I could even spend few hours in it! Someone please drag me out of there. LOL.







Malaysia



Wondering is there any marketing team for 7 eleven in Malaysia? Seriously, they should come out with more attracting market plan. Such as brings more varieties of products, provides ready-to-eat food which I meant here is using microwave to frozen food. e.g. dumpling soup. 

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Do you realize there is a small capital "n" at the behind? If I never read this story provided by Visiber, I would never know there is a small "n" behind. LOL. 

According to Coronar, a graphic designer altered the "n" during the updating of the logo. In the 1960s, the ELEVEN part of the brand name had been capitalized and at a slight angle through the 7. When the Eleven was straightened out, the designer recommended that the "n" be lowercase for smoothness of the graphic. 

Erm...just because for smoothness of the graphic? They never realize because of their negligible change could cause a big baffle. One's mind can be influenced subliminally. Symbols are very important. 

In Visiber knowledge, number 7 is symbolizes people. Try to imagine, what happen if you cut people like that? Means you cut off the interpersonal relationship. 


Dato David dropped a comment about this change:


Think twice before you want to change your logo. No idea? Please contact with Coronar, they will consult with you.


**VISIBER**

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